Engaging Parents: Challenges and Opportunities
by Susie Wilkening
Susie Wilkening, Senior Consultant at Reach Advisors, helps participants better understand their family audiences and what they seek in a museum experience. Reach Advisors is a leader in the field of museum market research. "Engaging Parents: Challenges and Opportunities" was recorded at the Engage Families! Workshop for museum professionals held at the USS Constitution Museum in Boston, MA, September 24, 2009.
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